Let's first take a look at such a question, when you buy clothes on a certain treasure, what will prompt you to place an order?
After entering the product details page, what is the model's dressing effect? Sales price? User reviews? Buyers show? Genuine guarantee? Shipping insurance? Wait... What kind of information was it, and how did it make you feel that prompted you to place an order?
Not only for e-commerce platforms, but also for online education platforms, the detail page is also a very important level to improve the conversion rate.
So, how to help users make purchasing decisions phone number list by means of design to improve the conversion rate of products? With such doubts in mind, let's first take a look at how the details page of the now very popular online education is designed.
Second, the details page display
Today we are going to experience these three: Homework Help APP and Gaotu Classroom APP belonging to K12, the Teacher Examination APP belonging to adult vocational education, and three online education products.
Starting from clicking to enter the APP, the user will enter the product details page through one or more layers of interaction. Usually, the user will have potential or explicit appeals for this product: such as what this product can provide, whether it is reliable or not, whether phone number list it is suitable or not. myself.
So let's take a look at how these three apps are designed:
This screenshot is the experience environment of iPhone 7.
Let's first look at the first screen, which is the first screen the user sees after entering the details page.
It can be found that the design framework of the three apps is basically the same in the upper part of the first screen of the details: the top is the course display diagram, the middle is the course name and price, and then the preferential service.
After the preferential service, the module information has its own emphasis.
Let's take a look.
1. Top course display map
This is the first information a user sees when entering a page.
The curriculum map of Homework Help is an introduction to the sixth grade course with animal ip. The cartoon animals and bright colors make the picture more friendly, which is also in line with the positioning of Homework Help: online tutoring online courses for all subjects of primary and secondary school students. Guidance and companionship are words that give people a friendly feeling.
The positioning of Gaotu Classroom: Famous teachers produce high-level apprentices, and online courses choose Gaotu. Famous teachers are their main selling point. They use a micro-textured background to contrast the tall and straight high school teachers in suits; the overall picture is clean and capable, and the clear teacher image gives people a professional and rigorous feeling.
As a co-test teacher on the vocational education platform, short videos are used to display information in the selection of course maps. Because most of the users who take the teaching materials are adult women, while taking into account the affinity, videos can make users stay longer than pictures.
2. Course introduction, price, service
We will talk about course introduction, price and service together.
The three apps are almost similar, including: course name, starting time, price, discount, and service modules. But in the price and service module, taking the teacher test together is in contrast to the other two.