Let us first look at the biggest differences Whatsapp Mobile Number List in the strength of associations between Johan Derksen and Akwasi. These are shown in figure 3.We see that the associations about the category (singer/rapper and analyst) are strongest for both brands. This is consistent with our findings that 40-60% of respondents have a category Whatsapp Mobile Number List association. In terms of strength, associations about the negative functional attitude come in second place for both brands. But with Johan Derksen they are much stronger (44% with Johan Derksen compared to 28% with Akwasi). This means that respondents are negative towards what Johan Derksen does. On the other hand, a larger part is positive with regard to what Derksen does than Whatsapp Mobile Number List Akwasi (25% versus 12%). In other words.
Fourth place in strength with Derksen and Whatsapp Mobile Number List eighth place with Akwasi. A third difference is the negative symbolic attitude associations, which are stronger with Akwasi than with Johan Derksen (18% versus 12%). That means Whatsapp Mobile Number List people are negative towards what Akwasi means to them. But the main difference between Akwasi and Derksen is that Derksen has much stronger attributes than Akwasi: 48% versus 18%. Derksen has characteristics that almost half relate to him compared to Akwasi, with not even Whatsapp Mobile Number List a fifth part having a characteristic that identifies him.
Byron Sharp would call these distinctive Whatsapp Mobile Number List brand assets: properties that lead to direct identification of the brand and are decisive for the creation of mental availability. One of the two pillars driving brand growth, according to Whatsapp Mobile Number List Sharp (the other being physical availability, for a detailed description, see the Kruidvat brand roast ). Keller states that brand differentiation occurs when a brand has strong, positive and unique associations. We just looked at the strong associations. Time to see what associations those are, how they are Whatsapp Mobile Number List charged (positive or negative) and whether they are unique to the brands or shared with other brands.