The content marketing actions with which you can support are social media , case studies, blog, newsletter and face-to-face events. It is worth noting that the most important challenges that content marketers face are Produce content that engages, Count the effectiveness of the content and Promote content consistently. SUPPORT YOURSELF ON SOCIAL NETWORKS Twitter, Instagram, LinkedIn, Facebook, among others, are no longer just platforms for social engagement ; nowadays they are important channels of information distribution. So it is not surprising that you necessarily rely on them to stand out in B2B Digital Marketing.
Another of the important strategies for a B2B company is the use of email marketing, apart from being one of the cheapest and easiest ways to support other vital strategies for increasing the profitability executive email list of your company; helps you increase the ROI of your campaigns. Factors Influencing These Decisions According to different studies, approximately 60-90% of B2B purchasing decisions are made online , long before the customer even picks up the phone. This means that when a business customer decides they need a product or service, they do most of the research online, so by the time they pick up the phone they have already chosen the providers that can help them.
In other words, the buyer is the one who now has control of the sale and not the commercial. Likewise, in order for you to close a deal or establish a collaboration, you should consider that companies are increasingly looking at aspects such as The image that you transmit to your partners, as well as to your suppliers, consumers and society in general. Your online presence and reputation . The fundamentals of your business model. Not only profitability, but also at the level of values and philosophy.