But then when it came time to launch our product we would've had a list of people that weren't very targeted. We curated a selection of products based on what we found the most useful personally, and also based on things our target market were using and blogging about. Many of the software products we were giving away like RescueTime, Evernote, deals for AppSumo over the past year, so we knew our target market was into this stuff. Screenshot showing a giveaway
And highlighting the kickstarter campaign owner After curating a selection of software, books, and other physical products, we launched our Telemarketing list giveaway on July 18th. Our plan was to let it run for a month until the day before our Kickstarter launched when we could announce the winner and the Kickstarter campaign all at once. We gained 1,755 emails from the giveaway in total. Screenshot showing the stats for a giveaway PROMOTING THE GIVEAWAY
First, we called in favors with our personal network. Second, we used BuzzSumo to research influencers who had either blogged or talked about something from the giveaway in the past 6 months. We then reached out to them to let them know about the giveaway. For example, here’s how we emailed Nathan from Foundr Magazine: Screenshot showing an email Third, we included a Call To Action at the bottom of blog posts around productivity (you'll see some examples in the Medium section later).