High indexing of the store by search engine robots Faster indexing of subpages translates into increased visibility for individual keywords. Best to use internal link in product page home page content article footer menu logo. Content Marketing Strategy It is impossible not to mention developing a content marketing strategy when positioning your online store. The content whatsapp mobile number list strategy in store positioning also needs to plan create publish and monitor special content in accordance with the principles of copywriting. What needs to be emphasized here is that it pays to pay attention to the uniqueness of the content. After all there are dozens of articles on the web on the same topic so you wont stand out because your article is above average if your publication wont be considered original and valuable by Googles and potential clients algorithms. Unique Product Descriptions What is noteworthy in terms of content is that uniqueness should also apply to product descriptions in your store. Sometimes this is not easy especially when you have to create product descriptions that differ only in color or some construction elements. Care must be taken to prevent cannibalism of structured data schemas or.
Structural data is special markup placed on web pages that is used to translate website content to search engines. In other words its a way of making your site speak the same language as the crawler. So it is necessary for them to be present on your stores website. They need to be added to the code. Your own blog Create a blog base if you want to support the positioning of your online store. This is a very useful solution especially when the store is not well known and you are looking for ways to attract customers. This is a great additional sales channel. It is worth mentioning here the willingness to promote a website that contains a wealth of valuable knowledge. Of course its important to run your blog regularly so youll find yourself getting to the searches you want faster. See also company blog posts where to get inspiration for new content In addition to the internal links mentioned earlier external links are also important i.e. place a link to your site on an external site. Unfortunately acquiring links takes time and a strategy for acquiring links should be well thought out.