eSport marketing already has an audience that exceeds traditional sports. It is estimated that the global esports audience will reach 550 million people in 2021 , an opportunity that marketers cannot miss. And yet, many still don't know how to approach an eSport marketing strategy for their brand. It's a relatively new and very niche industry, so if you're new to gaming, it can be hard to know where to start.
We explain 10 effective examples of eSports marketing strategies and how they work. Do you want to know the 222 digital marketing trends and predictions individual email list that will change the landscape of our sector in 2022 ? Click here and download the free ebook that we have prepared for you with all the information. eSports Marketing Strategies 10 Effective Examples How does eSports marketing work? eSports or electronic sports are competitive tournaments between video game players, such as League of Legends, Counter-Strike, Clash Royale or Fortnite. As with traditional sports, eSports championships are broadcast live and attract a large audience due to their interest as a show.
Its growing popularity in recent years has made eSport marketing strategies very relevant. In the United States alone, they are estimated to have generated $200 million in ad revenue in 2019. As with other sports and shows, the eSports sector offers multiple opportunities for collaboration with brands, from sponsorships and influencer marketing to content marketing. The key is to be able to speak the "language" of the gamers to connect with them. 10 Effective eSports Marketing Strategies 1) Choose the right game The first essential step for an eSports marketing strategy to be effective is to thoroughly research the market. There are currently more than 30 video games with professional tournaments , and each of them has its own audience. In addition, the landscape changes very quickly as new titles come out. In order to find the right channel, therefore, it is necessary to thoroughly study the audiences of different tournaments and see which ones best correspond to our ideal audience.